YEKEN KIGNIT
Yeken Kignit (“Looking Over One’s Daily Life”) premiered in June of 2002 and ran through November of 2004. This 257-episode radio show aired in Amharic, the national language in Ethiopia, on the National Service Radio of Ethiopia.
Yeken Kignit was launched in conjunction with another radio show, Dhimbiba (“Getting the Best Out of Life”) that ran for 140 episodes in Oromiffa in Ethiopia. The broadcast of the two radio shows in two languages had a dramatic reach. Approximately half of the population of Ethiopia listened to one PMC’s radio shows, which equates to approximately 40 million listeners. PMC was requested by the Ethiopian government to rebroadcast Yeken Kignit throughout the southern region of Ethiopia, which PMC did. Yeken Kignit cost just four US cents to reach each listener. PMC also published two supporting books, Yehiwot Tebitawoch (“Drops of Life”) and Kinfam Hilmoch (“Winged Dreams”), and produced a play, Yesak Jember (“Laughter at Dusk”).
As with all of PMC’s radio shows, Yeken Kignit was created using PMC’s radio show methodology.
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