WHAT WE DO
”Radio
”Radio
Showcase how PMC-Ethiopia uses entertainment and education to inform audiences and encourage positive social and behavior change. Include radio serial dramas, radio talk shows, radio spots, television shows, television dramas, and TV spots. Present each program with an image, a short description, its language, broadcast station and schedule, and available audio or video links.
”Monitoring,
”Monitoring,
Explain how PMC-Ethiopia uses research and evidence to design programs, track progress, and learn from results. Include Formative Audience Research (FAR), baseline and endline surveys, routine monitoring, evaluation reports, and research publications. Provide clear summaries of key findings and links to publicly available reports.
””
Present educational and promotional materials that support public awareness and community learning, including posters, leaflets, banners, stickers and brochures. Include a preview image, a brief explanation of each material’s purpose and intended audience, and a downloadable copy where available.
””
”Digital
Showcase how PMC-Ethiopia uses digital platforms to reach audiences and encourage interaction. Include Interactive Voice Response (IVR), TikTok, YouTube, and other social media activities, alongside Virtual Reality (VR) and Artificial Intelligence (AI) initiatives where implemented. Feature selected content, campaign descriptions, platform links, and verified engagement results.
”Community
”Community
Highlight activities that bring communities together to discuss issues and take action. Include community dialogues, social mobilization campaigns, radio listener groups, men’s discussion groups and peer group dialogues. Share photographs, brief activity summaries and stories showing community participation and change.
”Systems
”Systems
Describe how PMC-Ethiopia strengthens the skills, resources and partnerships needed to sustain positive change. Include capacity building for community change agents and partners, equipment support and advocacy activities. Highlight the participants, support provided, and documented results.
Impact
Feature three selected human-interest stories (HIS) that illustrate how PMC-Ethiopia’s work contributes to positive change in people’s lives. Display each story with a compelling cover photograph, a clear title, and a summary. Include a “Read the Full Story” link to view or download the PDF, and a “View All Stories” link to explore more stories.
PMC-E at a glance
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Media Engagement
Provide weekly updates on PMC-Ethiopia’s ongoing radio talk shows (RTS), radio serial dramas (RSD), and television programs. Show each program’s title, language, latest episode number, a brief episode summary, broadcast station, and airing schedule. Include “Listen Now” or “Watch Now” links where recordings are available and specify the time zone or local time convention used in schedules.
Shows
PMC-Ethiopia has worked in Ethiopia the longest of any other country addressing a myriad of issues through radio serial dramas and a variety of supporting print and broadcast media projects.
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