A SUSTAINABLE PLANET WITH EQUAL RIGHTS FOR ALL

YOU CAN MAKE A BIG DIFFERENCE

WE CREATE ENTERTAINMENT THAT CHANGES LIVES

PAST PROJECTS

PMC-Ethiopia has implemented several social content and health focused media communication projects in the past in collaboration with UNICEF, UNFPA, USAID, Packard Foundation, UN-Women, Save the Children USA, Save the Children Norway, Oak Foundation, World Vision Ethiopia, EPHA, CDC, HAPCO, Ethiopian Radio and Television Agency and MOH,MOWEYA, MOLSA, MoE, and others. All the projects mainly reflected rural situations and focused on reproductive health including family planning, early marriage, adolescent reproductive health, HIV/AIDS, women empowerment & harmful traditional practices including Female Genital Mutilation (FGM). PMC has developed and transmitted eight research based social content radio serial dramas each broadcasting twice per week from one year to two and half years and eight radio talk shows in different languages.

Project Title

Research Based Medi Communication and Entertainment-Education Program to Promote Reproductive Health and HIV/AIDS Prevention

Donor

David and Lucile Packard Foundation and the HIV/AIDS Prevention and Control Office (HAPCO)

Duration

2002 - 2005

Issues

HIV/AIDS Family Planning, Harmful Traditional Practices, Girl’s Education, Spousal and Parental Communication and other related social issues

Major Activities

Yeken Kignit (“Once Daily Life”) Radio Serials Dramas in Amharic and Dhimbiba in Afan Oromo languages, spots

Project Title

Donor

USAID, HAPCO and Save the Children USA

Duration

Issues

HIV/AIDS

Major Activities

Maleda Radio Serial Drama

Project Title

Youth-Focused Media Communication Strategy for Addressing HIV/AIDS, Reproductive Health and Other related Social Issues in Ethiopia

Donor

UNICEF

Duration

Dec. 2006 – April 2007

Issues

HIV/AIDS and other youth issues

Major Activities

Menta Menged (“Crossroad”) Radio Serial Drama, Radio Phone-in and Panel Discussion Program called Alegnta, IEC Materials and Youth Capacity Building through Training, spots

Project Title

A Multi-Media Communication Programs to Address Women’s Concerns and harmful Traditional Practices with Particular Emphasis on FGM

Donor

Save the Children-Norway and Save the Children International

Duration

2007 – 2014

Issues

HTPs with special emphasis on FGM

Major Activities

Sibirat (“Trauma”) Radio Serial Drama, Radio Program called , Radio program in Somali language called Igadda (“We Do Not Want It Any More”), Radio program in Afar language called Naedetai (“Let's Stop It”), Capacity Building Training for change agents and IEC materials, Billboards, spots

Project Title

Inter-active Radio Program for HEWs

Donor

UNICEF

Duration

Dec. 2006 – April 2007

Issues

HIV/AIDS and other youth issues

Major Activities

Menta Menged (“Crossroad”) Radio Serial Drama, Radio Phone-in and Panel Discussion Program called Alegnta, IEC Materials and Youth Capacity Building through Training, spots

Project Title

A Project to Address Violence Against Women in Ethiopia

Donor

UNWOMEN

Duration

2011

Issues

GBV

Major Activities

Spot messages, IEC materials and Capacity Building Training for Change Agents

Project Title

Multimedia Communication Project to Address Alcohol and Substance Abuse in Relation to HIV/AIDS

Donor

EPHA & CDC

Duration

2011

Issues

Alcohol and Substance Abuse in relation to HIV/AIDS

Major Activities

Radio Serial Drama Called Yeregebu Fetloch (“The Broken Dreams”), Radio Talk Show called Finot Lesiket, IEC materials and Capacity Building Training for Change Agents, spots

Project Title

A Project on Media Capacity Building of Youth & Journalists and Production & Transmission of Radio Serial Drama on Cross-Sectoral Development Issues

Donor

UNICEF

Duration

May - February 2016

Issues

Maternal and Child Health, Nutrition, WASH, Girls Education, Protection and Emergency

Major Activities

Radio serial drama called Yebirhan Atsnafat (“Rays of Hope”), youth multi-media capacity building, and training of media professionals in Educational Media Centers

Project Title

Production and Transmission of Radio Program, TV & Radio Spots and Nutrition Information Kit

Donor

Ethiopia Civil Society Coalition for Scaling up nutrition (ECSC-SUN)/Save the Children

Duration

May 2015 – Aril 2016

Issues

Nutrition

Major Activities

Production & Transmission of Radio Panel Discussion and TV and Radio Spot messages

Project Title

Donor

World Vision Ethiopia

Duration

2015

Issues

Child Labor

Major Activities

KAP Research, Radio Talk Show called Yefikir Ejoch (“Helping Hands”) and IEC materials

Project Title

Multi-media SBCC Strategy to Promoted Good Baby WASH Practices, Control and Prevention of Cholera in Selected Woredas of Afar and So and Somali Regions

Donor

UNICEF

Duration

July 2018 – October 2020

Issues

WASH

Major Activities

Radio Talks Shows called Hangi Ala’ah (“Focus on Children”) in Afar language and Daryel (“Care for Children”) in Somali language, and Spot messages in Afar called and Somali Languages, IEC materials, Community Mobilization Campaigns and Capacity Building Training Programs for Health Extension Workers (HEWs) and representatives of key community groups, Radio Spot messages

Project Title

Research-Based Multi-Media Behavioral Change Communication Strategy for the prevention and Responding to COVID IN conjunction with ARH, HTPs, SGBV in Ethiopia

Donor

UNFPA

Duration

OCT 2020- MAR 2021

Issues

COVID IN conjunction with ARH, HTPs, SGBV

Major Activities

Radio Talk Show (2), radio spot message