Radio drama sparks change in gender norms and practices in some rural areas of Ethiopia
A radio serial drama that tackled issues such as female genital mutilation (FGM) and child marriage has reached millions of listeners in Ethiopia and inspired them to challenge harmful social norms.
The drama, titled Nekakat, meaning “spark” in Amharic, was broadcasted weekly on three national and FM radio stations between 2020 and 2022. It featured realistic characters who navigated life with strength and humor, and faced various challenges related to gender equality and reproductive health.
The drama was produced by Population Media Center, supported by UNFPA with funding from Canada. It aimed to raise awareness and stimulate dialogue among the audience about the negative consequences of FGM and child marriage, as well as the benefits of family planning, girls’ education, women’s empowerment and men’s involvement.
The magazine format drama broadcasted 338 episodes over the years, reaching 2,340,302 (1,167,811 men, 1,172,491 women). It’s proved that the drama had a positive impact on the listeners’ knowledge, attitudes and behaviors regarding the issues addressed in the episodes.
Some of the listeners shared their stories of how Nekakat influenced their lives and communities.
Addisalem Wogayehu, 18, from Awash Melkasa in Oromia region, said he learned a lot from the drama about gender equality and respect for women’s rights. He said he used to bully and harass girls in school and in his village, but after listening to Nekakat, he realized that this was wrong and harmful. He joined a youth group that advocated for creating a safe environment for all. He also encouraged his friends and family to listen to the drama and discuss the issues raised in it.
“I was impressed by the characters’ courage and resilience. They inspired me to be a role model for other youth. I hope more radio dramas like Nekakat will be produced and broadcasted in different languages and media platforms,” he said.
Endawoke Teshome, 24, from Yejube town in Baso Liben Woreda in Amhara region, said he enjoyed the entertaining and informative approach of the drama. He said he noticed a change in his town after Nekakat was aired. He said the drama helped reduce the prevalence of FGM and child marriage in his area, as more people became aware of their harmful effects and legal consequences. He also said the drama promoted family planning and reproductive health services among couples and young people.
“The drama was very realistic and relatable. It showed us how we can overcome our challenges and achieve our dreams. It also showed us how we can support each other as men and women. I think Nekakat sparked a positive change in our society,” he said.
“Nekakat is a powerful example of how media can be used as a tool for social change. By engaging the audience with compelling stories and characters, it created a space for dialogue and reflection on sensitive issues that affect millions of people in Ethiopia. We are proud to support this initiative and we hope it will inspire more media interventions that promote human rights and dignity for all,” she said.
