A SUSTAINABLE PLANET WITH EQUAL RIGHTS FOR ALL
YOU CAN MAKE A BIG DIFFERENCE
WE CREATE ENTERTAINMENT THAT CHANGES LIVES
Brief introduction to PMC-Ethiopia
Population Media Center-Ethiopia is a US-based international nonprofit organization that specializes in developing a research-based multimedia communication strategy. PMC-Ethiopia uses entertainment-education and different mass media to empower people to live healthier and more prosperous lives in Ethiopia.
PMC-Ethiopia was established in 2000 and has impacted lives across Ethiopia for nearly two decades.
Where we currently work
PMC-Ethiopia is committed to
Empowerment: we help others achieve.
Urgency: we create change today with resiliency for tomorrow.
Innovation: we are a learning organization.
Optimism: we know that dramatic change is attainable
What makes PMC - Ethiopia unique from others?
o All PMC-Ethiopia communication activities are research based.
o PMC-Ethiopia creates Entertainment-Education long-running shows that are written based on its own unique methodology
o Uses multi-media communication strategies
PMC-Ethiopia Communication Strategies
Research based and behavior change focused
o Radio serial dramas
o Special radio talk shows
o Printing of special leaflets, posters, Interpersonal Communication (IPC) tools, booklets and books
o Social mobilization campaigns
o Capacity building training workshops for change agents
o Use digital media including social media
Broadcast Stations For Radio Talk Shows
o EBC
o FANA
o Bale Robe Educational Media Center
o Yabelo Educational Media Center
o Haromaya Educational Media Center
o South Radio & TV Agency
o Yirgalem Educational Media Center
o Wolaita Educational Media Center
o Dallocha Community Media
o Mareko Community Media
PMC-Ethiopia thematic areas
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RIGHTS OF WOMEN & GIRLS
Promoting gender equality is at the heart of PMC’s work. Women and girls around the world are robbed of social power and self-determination. Eradicating these injustices, and empowering women and girls, is not only a crucial human rights issue that must be addressed, but it’s also intricately connected with the world’s population and the creation of a sustainable planet.
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POPULATION
Every second worldwide, five people are born and two people die, leaving three more humans to inhabit the earth. That’s approximately 150 more people per minute, plus the more than 7 billion people already here, who have a right to nutritious food, clean water, and fresh air. This trajectory of growth is unsustainable and has simple solutions: empower women and girls.
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ENVIRONMENTAL PROTECTION
Understanding the environment strengthens decisions for today and tomorrow, protecting the lives of all species. We are faced with changing climates and landscapes. Local interactions and understanding of biodiversity, land and water stewardship, and lifestyle choices, including the empowerment of women and girls, must be addressed to live sustainably.
Vision
A sustainable Ethiopia with equal rights for all.
Organization Goal
To empower people to live healthier and more prosperous lives and to stabilize population at a level at which people can live sustainably with the Ethiopian renewable resources.
Mission
To use entertainment-education and mass media to promote social and cultural change by addressing the interconnected issues of the full rights of women and girls, population, and the environment.
Values
At the core of our mission is a belief in the power of entertainment and an unwavering dedication to women’s rights. We are dedicated to enhancing the well-being and status of women and girls around the world who are too often robbed of social power and self-determination. PMC is uniquely positioned to address deeply entrenched beliefs, both individual and societal, about
gender and other issues.
PMC-E applies rigorous scientific and behavior change strategies to top-notch entertainment, catalyzing individual and collective behavior change that overturns harmful social norms.
Meet the current PMC-Ethiopia team
Get to know the people behind PMC-Ethiopia.
Dr. Hailegnaw Eshete
PMC-E Country Director
Tigist Moges
Program Manager
Geremew Dessalegn
Finance manager
Saba
Senior Accountant
Tamirat
Senior Accountatnt
Biresaw Geremew
Senior Research, Monitoring & Evaluation Expert
Rahel Bernardo
Office Manager/ HR Assistant
Kefyalew Asmara
Project Coordinator
Feleke Kibret
Project Coordinator
Fisseha Mulatie
Project Coordinator
Admasu Mentire
Project Coordinator
Mesfin Assefa
Senior RSD Producer
Daniel Birhanu
Senior RSD Assistant Producer
Hanna Kidane
Meskerem Negash
Senior RTS Producer
Lemlem Alebachew
Support Staff